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Using Color in Multimedia Presentations
Does it really matter what background color to use
in a presentation? Is there a certain color that communicates authority? What about a color that
evokes loyalty? The answers are yes, yes, and yes.
According to the Board Report of Graphic Artists, the
right color selection can promote attention, evoke moods, create desire, and even generate a favorable
response. So, the next time you want to convey confidence or create that certain mood, check out the
color chart below to learn more about the meanings we commonly associate with different colors.
Color |
Term |
Black |
authority, death, strength, loyalty, mystery |
Blue |
faith, cold, award, truth, tenderness |
Brown |
action, earthiness, autumn, fellowship |
Green |
envy, health, friendship, leisure, youthfulness |
Red |
passion, heat, excitement, love, fulfillment |
Orange |
warmth, action, power, valor, aggression, fury |
Purple |
dignity, royalty, frugality, melancholy |
White |
holiness, cleanliness, purity, professionalism |
Yellow |
confidence, knowledge, esteem, playfulness |
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