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Basics > Visuals

Using Color in Multimedia Presentations

Does it really matter what background color to use in a presentation? Is there a certain color that communicates authority? What about a color that evokes loyalty? The answers are yes, yes, and yes.

According to the Board Report of Graphic Artists, the right color selection can promote attention, evoke moods, create desire, and even generate a favorable response. So, the next time you want to convey confidence or create that certain mood, check out the color chart below to learn more about the meanings we commonly associate with different colors.

Color

Term

Black

authority, death, strength, loyalty, mystery

Blue

faith, cold, award, truth, tenderness

Brown

action, earthiness, autumn, fellowship

Green

envy, health, friendship, leisure, youthfulness

Red

passion, heat, excitement, love, fulfillment

Orange

warmth, action, power, valor, aggression, fury

Purple

dignity, royalty, frugality, melancholy

White

holiness, cleanliness, purity, professionalism

Yellow

confidence, knowledge, esteem, playfulness


Bonus Tip!
Don't forget to check out the article, Working with PowerPoint Color Schemes, to learn more about which colors work best when presenting with a multimedia projector!

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