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Basics > Visuals

Graphic Types and Electronic Presentations

Most of the images that you would use in an electronic presentation are either Raster images or Vector images.

Raster

Raster images (bitmaps, for example) are made up of individual pixels. They are determined by their width, height, and depth. Raster images have fixed dimensions; their file size increases with the size and resolution of the image.

  • Color Depth in Raster Images
    The number of colors in a raster image determines its color depth. One-bit images have only two states: white and black.

Vector

Vector images are mathematical descriptions of an image. A computer application "reads" the description of the image and builds that image on the screen. Consequently, vector images are resolution independent: they can be scaled to any size and resolution for display on screen, printers, and the like. Because vector images consist of instructions, rather than pixels, they are usually smaller than comparable Raster images. As you might expect, these are the best images to use for presentations that will be delivered on different output devices.

Other Terms

  • Color depth
    Refers to the number of colors in each pixel.


  • GIF (Graphic Interchange Format)
    This is the standard graphic format for the web. Chances are, if you want to pull an image from the Internet and use it in your presentation, it will be a GIF.


  • Resolution
    Refers to the physical information space of a given output device. For example, a computer display typically has between 72-120 pixels per inch. The monitor usually is between 15-21 inches, diagonally.

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