People speak with their eyes as well as their words.
One of the best ways to make your audience feel a part of the presentation is through effective
eye contact. By making eye contact with members in your audience, you will get their undivided
attention and keep them interested in your presentation.
A standard rule of thumb is to make eye contact with
an audience member for 3 to 5 seconds or for the duration of a phrase or thought. Be careful
not to hold eye contact too long or the audience member may feel intimidated by your stare.
In addition, be careful not to have roller coaster eyes-darting glances to audience members
all around the room. That is not considered eye contact.
If possible, try combining eye contact with names.
If you use nametags or place cards, occasionally incorporate audience members' names when speaking
to them. Addressing people directly and making strong eye contact with them will keep an audience
involved and interested in your presentation.
Bonus Tip!
When you make eye contact with your audience, you force yourself to focus on them!
In turn, you are less likely to read from a script.
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