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The 4 Key Components of Content
Action
Before you ever begin writing a presentation, you
need to answer this question: What do you want your audience to do? Whether it's selling your product,
securing a new business client, or promoting your favorite organization, every presentation is based
upon moving an audience to perform an "action". At times, the action may simply be gaining enough
information to enable them to do something else. In any case, every presenter should be able to write
(in 15 words or less) what he wants the audience to do as a result of his presentation. It is important
to keep this action to 15 words or less to truly define and narrow the action.
Body
Once you have determined the "audience action", the
next step is to construct the main points of your presentation. These points should promote and
convince your audience to perform the desired action. Because audience members typically only recall
a few key points of a presentation, it is a good idea to limit content to 5 key points. And each of
these key points should relate directly to the desired action.
Conclusion
The conclusion should summarize your key points, and,
most importantly, tell your audience what "action" they need to perform. Make sure the ending is
clear, concise, and to the point.
Opening
The opening should grab your audience's attention
and get them excited about your presentation. In addition, the opening should tell your audience
why they are there, why they should listen to you, and what they will gain from your presentation.
Bonus Tip!
Once you have developed your content, it is important to go back and identify the areas
of the presentation that would benefit from visual aids.
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POWER TIP #1 |
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Speak to Your Audience
When speaking to your peers, the best
way to present is to "relate" and "share" information. Avoid lecturing. Your peers won't buy it!
Bonus Tip!
Draw peers into your presentation by
asking them to share their expertise and experiences.
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POWER TIP #7 |
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Exercise Your Message
Use group exercises to help an audience
get your message! Group exercises can be a powerful tool in educating your audience about
new topics, motivating your audience to perform specific tasks, and focusing on your audience
on key messages of your presentation . . . Not to mention they are a great way to add a little fun!
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Basics
Content
